Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...
Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...
Are you a print subscriber? Activate your account. By Asa Hiken - 1 hour 40 min ago By Ad Age and Creativity Staff - 2 hours 1 min ago By Tim Nudd - 4 hours 7 min ago By Tim Nudd - 4 hours 19 min ago ...
Market segmentation involves centering your marketing efforts on a population group that is both interested in your products and likely to be profitable for your company, expalins Qualtrics.com. Many ...
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