Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Three of our fave trendsetters have given sea-foam green eyeshadow the cool girl stamp of approval. Rihanna, Sofia Richie, and Yara Shahidi all recently dressed up their eyelids in cool blue-mint ...

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...

Read the original article on Purewow. Typically, when we think about winter eye shadows, we envision cooler tones and an abundance of sparkles. While both are great, they don’t account for those of us ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...