Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

In Brown v. Old Navy, LLC, 567 P.3d 38 (Wash. 2025), the Washington Supreme Court recently interpreted the state’s Commercial Electronic Mail Act to prohibit any false or misleading information in the ...

Washington enacted CEMA in 1998, with Clinton-era internet technology and infrastructure in mind. Recognizing that many consumers paid by the minute to access the internet and that emails took time to ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...