Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When it comes to marketing, today’s consumers have told us clearly what they want—and what ...

In separate announcements Wednesday, a pair of agencies shared business updates both aimed at leveling up their respective abilities to connect with doctors and patients—as standard healthcare ...

In our modern world, technology is rapidly changing and disrupting a wide range of industries. The marketing and advertising space is no different. Tools like artificial intelligence (AI) and ...

First Watch executives said on Thursday that the family-dining restaurant chain is starting to use targeted marketing and demand generation to bring in new and returning customers. Reporting for the ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...