One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

How the brain allows us to see an animal, know what the animal is, where it is in relation to us, and what it looks like in comparison to other things in our world is a phenomenon that is confusing to ...