Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. So, should your brand hop on the bandwagon and join Threads? The ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. As of this morning, the new Twitter competitor Threads, ...

When prebiotic soda brand Olipop joined Threads, it didn’t post about the flavors it comes in or its claimed nutritional benefits. “Can u guys pls engage with this thread so my boss tells me he’s ...

Launched on 6 July, Threads by Meta quickly captivated the industry, emerging as a promising tool for brand engagement. The platform empowered brands to foster communication and interactions with ...

Is it really the ‘Twitter killer’ it’s made out to be or will it fray? Influencer marketers and social strategists detangle Threads for marketers and argue which posts might perform well on the ...

Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that hasn’t stopped brands of all sizes and across categories from building out ...

Malaysian brands are having field days on Threads, and we're here for it. If you haven’t checked out Instagram’s Threads yet, now’s the time, because Malaysian brands have been on a roll. From cheeky ...

Threads -- Meta’s newly launched Twitter clone -- opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. At launch, the platform is available on iOS ...