Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world.