“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparency is a word that often gets thrown around in politics. On the campaign trail challengers vow, if elected, to have a transparent administration, and incumbents tout how theirs embody ...

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...

To achieve long-term success, organizations need to prioritize a culture of financial transparency and accountability. It’s not just about sharing numbers; it’s about embedding transparency into the ...