Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

Do most average consumers understand virtual reality? No. Will they want to try it without that understanding? No. Can a VR arcade get a lot of customers by advertising VR on its own? No. Despite all ...

Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

In theory, virtual reality is a marketer’s dream. Its hardware — think of the iconic visor-like headset — enables trendy technology like 360-degree video and spatialized audio, and has the potential ...

VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the ...

Philip Pelucha, commercial director, 3D Redshift, summed it best during the Mobile World Congress Shanghai last Friday when he said that VR marketing is all about giving consumers an experience that ...

Marketing is constantly changing – and brands must remain agile to keep up. New trends popup all the time, and the brands who are quick to adapt are often the most successful. However, there’s a ...

TOKYO--(BUSINESS WIRE)--HIKKY Co., Ltd was selected as the winner of the VR Marketing of the Year category in the VR Awards, 2020 organized by the non-profit organization AIXR. Now in its fourth year, ...

As augmented reality and virtual reality are taking the world by storm, especially in the current context where technologies that connect remotely are more valued than ever, a growing number of ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...