YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

Preparing a video that puts the best "face" on your business takes a lot of work, but before you upload it to YouTube, there's one last step you should be mindful of. YouTube supports a limited number ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...

Watching 360-degree videos can be a pretty immersive experience… but sometimes it can be easy to miss out on the action because you’re looking the wrong way. More importantly, it can take an expensive ...

Almost a year after Google announced its open-source, royalty-free WebM video format, YouTube began transcoding newly uploaded videos into the format. YouTube says the majority of its most viewed ...

We explain the AV1 settings on the YouTube settings page and how to use them to improve your video-watching experience. What is the meaning of AV1 YouTube video streaming? AOMedia Video 1 (AV1) is a ...