Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, ...

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

Online feedback forms that are integrated with web analytics provide a way to gain instant feedback to the site that is easily measurable based on individualized business metrics. Integrating customer ...

Developers often need their own reporting capabilities to better analyze, predict, and manage aspects of their work; tools like Tableau can help Developers use many productivity, coding, testing, and ...

It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital analytics, whether it be for your website, mobile app, marketing or social ...

Targeting refers to the process of delivering content or ads to segments or visitors based on their known attributes. The goal of targeting is simple to understand: maximizing the performance of ...

* Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google * Jason Bishop, Sr. Consultant, SEM, Omniture, Inc. * Akin Arikan, Senior Manager, Internet Marketing ...

Over the past few years, there has been a subtle but significant shift in the way that data is structured in databases. Whereas yesterday’s databases were typically limited to storing data in rows and ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search data in Web analytics. The searches people do that lead them to a site ...