In data-driven research, the most crucial resource is data. However, compared to AI-advanced fields such as natural language processing, computer vision, biology, and medicine, the data resources in ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

The healthcare industry is at the forefront of a data revolution. Real-world data (RWD) and the evidence it generates (real-world evidence, or RWE) are reshaping clinical research and treatment ...

Businesses have embraced the idea of a data-driven culture and data-first decision-making, but they face a hurdle when taking that concept from theory to practice. This hurdle is shared by every ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Artificial intelligence (AI) is increasingly transforming computational mechanics, yet many AI-driven models remain limited by poor interpretability, weak generalization, and insufficient physical ...