Media literacy is the practice of taking in media messages and understanding their influence on your thoughts, feelings and behaviors. In an increasingly technology-focused world, it's a skill people ...

In our modern era, human attention is nearly constantly occupied with media, such as news articles, social media, television, podcasts and other forms of content. This media consumption plays a major ...

In order to build trust and credibility between brands and their audiences, earned media is essential. The best results can be achieved when it is integrated into a balanced, comprehensive media ...

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Home Markkula Center for Applied Ethics Focus Areas Journalism and Media Ethics Journalism and Media Ethics Resources What is Journalism and Media Ethics The news landscape worldwide continues to ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Late last month, the U.S. surgeon general issued an advisory—a format reserved for public-health issues that demand the nation’s immediate attention. “Nearly every teenager in America uses social ...