Stereotypical academic writing is rigid, dry, and mechanical, delivering prose that evokes memories of high school and undergraduate laboratory reports. The hallmark of this stereotype is passive ...

The stereotype goes that scientific information is technical, dry, and boring. After all, everyone has dragged themselves through a too-dense manuscript or fought sleep during a slow presentation at ...

Writing in science -- Science writing as story telling -- Making a story sticky -- Story structure -- The opening -- The funnel : connecting O and C -- The challenge -- The action -- The resolution -- ...