In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience, streamline operations and gain a competitive edge. One of the most ...

There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs. B2B marketers in their content marketing programs ...

Editor's note: This piece was updated with new information and data May 23, 2025. It was originally published April 12, 2024. With the rise of AI, marketers are facing a plethora of choices for AI ...

Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors, marketers need to adapt with agility and foresight ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. In a world ruled by algorithms, SEJ brings timely, ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Dentsu Aegis Network has taken a majority stake in Ugam, a data and analytics company based in India, according to a press release. Ugam will become part of Dentsu-owned performance marketing agency ...