The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego is once again partnering up with Marvel for three new sets. This time, they’re themed around the upcoming animated Marvel special Lego Marvel Avengers: Code Red. All three sets are available to ...

A new batch of Wicked Lego sets has been announced by the iconic toy company, revealing four new sets in partnership with the highly anticipated upcoming musical adaptation. What are the new Wicked ...