LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Mario Tennis: Ultra Smash on the Wii U was perhaps one of the most disappointing Mario sports games ever, with a bare bones ...

Why settle for tiny pieces of chocolate when you could unwrap a Pokémon card, a Funko Pop or a Star Wars LEGO ship instead? Advent calendars have gone full geek mode, with options for fans of movies, ...

The LEGO Game Boy has been one of the best-selling sets for 2025 so far and it only just came out. And it's not really hard to see why. It strikes the perfect balance of nostalgia and affordability ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Well, well, well, it seems as though a wild collaboration has appeared! After what feels like an eternity of fan petitions, wishful thinking, and probably a few thousand tears shed over the lack of ...

Lego is tapping Pokémon's massive fan base for its new collection. The Danish toymaker announced a new collaboration with Pokémon, slated for 2026. This comes as Lego doubles down on drawing in adult ...

For decades, fans of Pokèmon, the monster trading card and hugely popular video game, and fans of Lego, the plastic building block set, have wished the two would come together to create Pickachu, ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...

Pokémon is easily the most popular entertainment franchise in the world, having brought in over $92.8 billion since its creation in 1996. The Pokémon Company has achieved this through its wildly ...