There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Human beings are emotional, sentimental creatures. You wouldn’t, for example, choose a greeting card for a loved one that read: “I love you because you’re between the ages of 35 and 49, earn over $100 ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

A lot happens between when a crop is harvested or a cow is milked and when a consumer sits down for breakfast. Generational trends influence how and where people enjoy eating and the convenience of ...