Firstly, we outline the essence of transactional and relationship marketing by putting them in contrast. Afterwards, we present analysis of the study, results of which clearly indicate the growing role of the …

Firstly, we outline the essence of transactional and relationship marketing by putting them in contrast. Afterwards, we present analysis of the study, results of which clearly indicate the growing role of the …

Apr 15, 2025 · Explore the dual nature of relationship marketing theory, examining its disciplinary roots, the distinction between market-based and network-based approaches, and what this means for your …

May 20, 2015 · Customer Engagement: Transactional vs. Relationship Marketing by Tereza Šonková, Monika Grabowska published in Journal of International Studies

Aug 6, 2025 · Relationship marketing is a strategic marketing approach that prioritizes developing long-lasting relationships with clients to encourage recurring business and nurture consistent client loyalty.

Several important aspects of relationship marketing were already being discussed in the marketing literature. This applies both to central constructs (such as customer satisfaction) and to single …

Jan 18, 2024 · Let’s dive into the benefits of relationship marketing, examples of excellent companies that build lasting relationships with customers, and relationship marketing strategies you can employ.

Afterwards, we present analysis of the study, results of which clearly indicate the growing role of the relationship marketing. Further on, historic overview of the evolution of marketing is provided so that …

This paper is concerned with choosing a best way for customers’ engagement, specifically we compare pros and cons of transactional and relationship marketing and provide relevant insights by analysis of …

This literature review paper seeks to identify and analyse the concepts of relationship marketing, and explores how it benefits the organizations in enhancing their returns.